Chamber Receives Funding To Promote Tourism

The Alleghany Highlands Chamber has received $10,000 from the Virginia Tourism Corporation’s (VTC)
Recovery Marketing Leverage Program (RMLP), designed to help local and regional tourism entities
attract more visitors by leveraging limited local marketing dollars through a local match of the state
grants funds.
More than $1.9 million in matching grant funds were awarded to 161 local tourism initiatives through
this program. This funding cycle, local partners will provide more than $5.6 million in-kind value to
match the VTC grants. The grants will ultimately impact 483 statewide tourism entities.
The Chamber will use the VTC Recovery Marketing Leverage grant funds to market the Alleghany
Highlands as a premier outdoor recreation & arts community in the heart of Virginia’s Mountain Region.
The campaign will further the Uniquely Alleghany tagline and its relevance to the attractions of the
Alleghany Highlands. The marketing plan will consist of both digital and print advertising in major
publications as well as social media campaigns aimed at reaching visitors with specific interest.